MISSON
To translate the materials, traces, and relationships of the living world into artistic experience — creating moments in which people sense, observe, and think together about the world they inhabit. Not to deliver messages, but to make space for renewed attention and connection.
2013–2014 : Beginnings
Founded under the name Project GR in 2013 and formally established in 2014, the practice began in Busan as an interdisciplinary platform connecting environment, human experience, and art.
2015–2019 : ECO ART Series
Supported annually by the Busan Cultural Foundation, the ECO ART Series developed sustained site-responsive projects across Busan's stations, markets, riversides, neighborhoods, and coastal areas — in collaboration with artists from the UK, France, and Hong Kong, and presented at UN COP24 and COP25. In 2019, the initiative was renamed Eco Action Forest.
2020–2023 : Transition and Expansion
The practice expanded across online, publishing, and international platforms. This period included the publication of We Are Serious About Climate Change and recognition with the Arts Management Award from the Minister of Culture, Sports and Tourism of Korea.
2024–Present : Coastal and International Practice
Recent work deepens coastal research and material translation — and expands toward international collaboration.
ABOUT FOUNDER
Adrian Dongmin Choi began his artistic practice in theater in 2007, following an earlier career in IT engineering. From a long-term base in Busan, South Korea, he has expanded his work through experimental arts in Jeju, international dance and performing arts platforms, and cross-border collaboration.
His practice spans performance art, visual art, text, research, and community collaboration, shaped by sustained engagement with ecology and climate. Sound, media, and technology often enter his projects through collaboration. He creates site-responsive and process-based projects across cities, villages, coastlines, and everyday living environments. His work has been presented at six consecutive UN Climate Change Conferences. He is currently developing Good to Sea you Busan through field research across Busan’s 51 fishing villages and will take up an Artist-in-Residence at Art & History Museums, Maitland, Florida, in October 2026.
SELECTED APPOINTMENTS
2013–Present : Founder & Director, Eco Action Forest
2020–2026 : Founder & CEO, Green Wave Co., Ltd.
2026 : Juror, Interdisciplinary Arts, Gyeongnam Culture and Arts Foundation
2020–2024 : Juror, Interdisciplinary Arts, Busan Cultural Foundation
2015–2018 : Planning Diretor, Busan International Dance Market
2014 : Performance Director, Jeju International Experimental Arts Festival
2013–2014 : Secretary General, Busan Small Theater Association
2007–2012 : Planning Manager, Asen Theater / Mirinae / Haneulbaram
PUBLICATION
2021 : We Are Serious About Climate Change
AWARDS & RECOGNITION
2023 : Arts Management Award, Minister of Culture, Sports and Tourism
2021 : Commendation for Environmental Merit, Minister of Environment
2017 : Citation of Merit, Mayor of Busan Metropolitan City
2017 : Designated Professional Arts Organization (No. 2017-11)
2016 : Special Prize, Arts Council Korea
2010 : Citation of Merit, Minister of Culture, Sports and Tourism
ARTIST RESIDENCY
2026 : Artist-in-Residence, Art & History Museums, Maitland, Florida, USA
EDUCATION
2024 : Certificate of Korean Language Teacher, Level 2, National Institute of Korean Language
2024 : B.A. in Teaching Korean as a Foreign Language, National Institute for Lifelong Education
2019 : B.A. in Business Administration, Korea National Open University